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Did you know that, as of October 2024, there were a whopping 5.52 billion Internet users around the world? But there’s more: of those 5.52 billion, 5.22 were social media users –…
As a brand looking to thrive in a highly competitive, digital-first landscape, having a solid content marketing strategy is an absolute must. But what is content marketing, exactly, and what…
In our digital era, having a robust digital marketing strategy is an absolute must for any company, regardless of size, industry, or budget. But why is a digital marketing strategy…
Are you doing digital marketing, but still find your business struggling? Basecamp can help you increase your conversions through something called conversion rate optimization or CRO. So what exactly is…
The Importance of Brand Reputation Management Amid the Crisis As governments across the globe shut down most activities and encourage people to take preventive measures to protect themselves from the…
Why Digital Marketing Matters In 2019, digital marketing and digital ad spending accounted for approximately 54.2 percent of U.S. ad spending. In 2020, many businesses have plans to increase their…
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