Social Media Marketing Tips for Growing Companies

Did you know that, as of October 2024, there were a whopping 5.52 billion Internet users around the world? But there’s more: of those 5.52 billion, 5.22 were social media users – nearly 64% of the global population.

These jaw-dropping figures send us a clear message: these days, social media channels represent an invaluable way to connect with people. Gone are the days, though, of using Facebook to simply chat with an old college friend, or posting caption-less photos on Instagram. 

Now, the power of social media extends far beyond our personal lives. So much so, that more and more companies are harnessing these potent platforms to enhance their visibility, reach out to their target audiences, promote their products or services, and, ultimately, boost their profits.

But how do you make the most of social media marketing for your small, growing business? Keep reading to discover five great tips!

1. Set Your Goals

First things first: before jumping into the world of social media marketing, you need to fully understand why you’re doing that, and what exactly you’re planning on achieving. Just because social media is incredibly popular and lots of other businesses are already using it, in fact, it doesn’t mean that you should get into it without a clue on how to make the most of it.

So, sit down and put together a list of objectives, such as:

  • Expanding your reach
  • Boosting your visibility
  • Promoting your products or services
  • Creating an online community and engaging with it regularly

Remember, when setting goals it’s vital to be as specific and relevant as possible.

2. Identify Your Target Audience

Now that you know what you want to achieve through social media marketing, it’s time to take the next step: who do you want to interact with, on those channels? In this case, try not to be too focused on gaining a huge following: quality is better than quantity, when it comes to your social media audience.

A smaller, better-quality, and more curated audience is a lot more likely to generate conversions (and, therefore, increase your profits) compared to a larger, disengaged one. As you might have already done for other parts of your marketing strategy, it’s worth creating an ideal customer profile (ICP) for your social media platforms.

Try to be as precise as possible, and include all the features that you believe the “right” social media user should have in order to represent your audience at large.

3. Select the Best Platforms

With your list of goals and your ICP ready, you can move on to the next step: choosing which platform – or platforms – to focus on. As you surely know, each social media channel tends to cater to a pretty specific audience, and it’s essential you bear this in mind when selecting the best channels for you.

Instagram, for example, is the preferred social media network for Millennials and Gen Zs. If those are part of your main audience, then this could be a great choice for your business. On the other hand, Facebook is much more popular with boomers – though its Millennial audience is still fairly sizeable – and TikTok is a favorite among Gen Zs and Gen Alphas.

Are you a B2B company looking to engage with prospects from the world of SaaS, eCommerce, and tech? Then, LinkedIn is probably your best bet, as it’s specifically designed for business-oriented users (and companies).

When deciding which platform to use, remember to also look at other factors beyond age and generational cohort – take into consideration things like geographic location, gender, profession, lifestyle, and interests.

4. Start Creating – and Planning – Content

Finally, the moment you’ve been waiting for: creating some awesome content to share on your social media platforms of choice! Regardless of which channel you selected, it’s always a good idea to pair up your written content with an enticing visual – whether it be a photo, a graphic, or even a video clip.

Then, remember to include those all-important hashtags, in order to participate in relevant conversations, generate buzz around a specific topic, and make your content more shareable. Another crucial thing to keep in mind is that you’ll want your content to be posted at regular intervals throughout the week – don’t simply put out a cool post, only to forget about your social media profile for weeks.

To this effect, having a social media calendar is very useful, as it allows you to create, plan, and schedule your content over weeks or months, without the stress of having to come up with something fresh and unique every day or week.

5. Keep Monitoring Your Performance and Listen to Feedback

Many businesses that are active on social media often forget how important the “social” part of it is. After all, social media users want and expect something when scrolling through these platforms: engagement. They want to find content that truly resonates with them and that provides value while also being entertaining and informative.

So, if you’re serious about winning at social media marketing, remember to communicate with your followers regularly: reply to comments and DMs, and listen to what they have to say about your content.

In parallel, keep a close eye on how your social media channels are performing. Most platforms feature built-in analytics tools to enable you to monitor things like reach, impressions, and engagement, but you can go even deeper by using some ad-hoc social media analytics solutions.

Key Takeaways

Today, social media users don’t simply log into their preferred platforms to chat with friends and family members. They use channels like Facebook, Instagram, and TikTok to discover brands, interact with businesses, and exchange opinions on products and services.

For these reasons, it’s vital that even small companies have a solid social media presence. By following the five tips outlined in this article, you’ll be well on your way to mastering social media marketing. And if you need any expert support from a partner who really cares, then get in touch with the social media marketing pros at Basecamp Studios today!

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