One of the first and most crucial steps to make sure your ads truly hit the mark is choosing the right keywords. These are the search terms that people type into search engines when they are looking for something they are interested in. We conduct comprehensive research and measure the performance of relevant keywords to come up with a list of the most cost-effective options for your business.
Have competitors to beat? We’ve got the right tools. Before outlining your PPC strategy, we conduct an in-depth competitor analysis that allows us to check what your competitors are doing on the main search engines. By identifying the strengths and weaknesses of their advertising efforts, we can develop a smarter approach for your campaign.
Now, it’s finally time for us to put together your PPC management strategy. At this point, we’ll want to establish the “who, what, when and how” of the campaign, so that we have a good foundation for all our work. We will develop a complete strategy, detailing the audiences that we should target with your paid ads, as well as the segments that will provide you with the greatest return.
Once you have confirmed our proposed strategy, we’ll get started with ad creation. We’ll write the headline and body of each ad, making sure to target relevant keywords. To guarantee that you get the best results possible, we create multiple versions of an ad, which we then evaluate through A/B split tests in order to identify the highest-performing ads and constantly optimize your strategy.
Our work doesn’t end when your ads go live. In fact, we’ll keep a close eye on your ads performance through in-depth, ongoing monitoring, and make any tweaks and adjustments when needed.
Transparency is something we value highly, which means we always want to keep you in the loop by sending monthly reports with details such as the number of conversions we are generating with our PPC management services. Plus, all accounts we use for our PPC work will be yours, which means you can log in at any time and see for yourself how your campaigns are performing.
