Before we get into the action, we perform a comprehensive SEO audit of your website and pinpoint immediate areas for improvement. During this audit, we’ll assess your strengths and weaknesses and, from there, determine the opportunities to consider when developing your SEO strategy.
Keyword research is one of the pillars of SEO and, as such, it is a crucial component of any optimization strategy. During this stage of the project, we’ll use keyword research tools to understand search and user behavior in your niche, which will enable us to find the most effective keywords to use on your website and reach the best conversion rate.
We’ll use top competitor analysis tools to check your rivals’ on and off-site tactics, including their keyword usage, meta tags and descriptions, and budget estimates. By knowing what they’re doing, we’ll know how to help you do it much better.
Your link strategy is another pillar of SEO – and it’s also one of the trickiest components to master. If you don’t have proper on-page optimization, we will work with you to increase the quality of your website’s content and include high-quality links in a natural manner, in order to boost referral traffic and visibility.
With all the information we’ve gathered so far, we’ll now be able to create a detailed strategy for long-term search marketing success. This document will detail how each of our recommendations can help your website’s performance and how we plan on executing them.
Transparency is essential to us, which means we’ll always keep you in the loop about your SEO performance. You own your accounts and you’ll be able to view how your SEO strategy is going at any time, but because we know you are focused on other aspects of your business, we will also prepare a detailed monthly report for you to review. Month after month, we’ll analyze the results and update your SEO strategy to keep improving it over time.