Streamlined Design Systems | Basecamp Content Creation

Design systems

What makes a brand unique, recognizable, and memorable? If you’re thinking about elements such as its logo, its color palette, and its typography, then you’ve nailed it. All of these aspects belong to a range of rules, guidelines, and parameters also called “design systems”. These are the way brand designers put together the building blocks of a brand, ensuring consistency across different channels of communication. From crafting a comprehensive brand guide to establishing design principles, and from building a marketing style guide to choosing design tools and patterns, the design experts at Basecamp Studios can help your brand stand out from the crowd, convey its message in a coherent way, and boost trust, recognition, and credibility among your target audience.

On-Brand Customer Experience

Your average customer likely interacts with your company in many ways and via many platforms. With a standardized set of design systems, you can ensure that not only is their experience always flawless, but that it also remains fully on-brand – making you even more unique and memorable in their minds.

Greater Scalability

Once our team of designers has crafted your unique set of design systems, you are free to apply them at scale across your entire operations. From designers to marketers, from product developers to external partners and consultants, your design systems are as flexible, scalable, and agile as you need them to be.

Supercharged UX

Stellar customer experience goes hand in hand with awesome user experience (UX), so it goes without saying that a professionally developed set of design systems can help you boost your UX, too. By providing the same set of standardized colors, fonts, images, and so on, your user will be able to enjoy a smoother and more pleasant experience.

Process ⟶

Our Design System journey

Explore our tried-and-tested process to support your design systems

1. Design Brainstorming Session
As an initial step, we’ll want to meet you and your team and discuss your ideas about your brand. Whether you already have a rough set of design systems or need to start from scratch, we can help guide your choices during this initial brainstorming session.
2. Development of Your Bespoke Design System Plan
At this stage, we will put together your fully tailored design system plan. Depending on the specific deliverables that you need, we will include elements such as typography options, color palette, patterns, iconography, and more. This document will also include an estimated timeline for the work required as well as your bespoke price.
3. Creation of Your Design Systems
Once you have given us the green light, we will get to work on crafting the design systems that you have tasked us with. We always strive to deliver a first set of proofs as quickly as possible, usually within three working days. If this is not possible, we will make sure that you are notified and, in general, that you are always kept in the loop to better understand how we’re working, what we’re doing, and whether we need any input from you.

Frequently asked questions

Couldn’t find what you were looking for? Drop us a line or give us a call, and our IT team will be happy to answer any questions.

How long does it take to receive the first outputs?

The specific timeline for your project will be included in your project proposal or contract. Generally speaking, we strive to deliver our content as fast as possible, but we also understand that this is not always possible. If that’s the case, we will make sure to always keep you informed of everything so you know exactly when to expect your first proofs.

How much do your design systems services cost?

We offer a range of different prices and payment plans depending on your specific needs – from simpler, more basic design systems all the way up to more structured ones. To find out more about the cost of your specific project, your best bet is to get in touch with us and schedule your first brainstorming session with a member of our design team.

When can we get started?

If our graphic team is available and you’re ready to start right now, then there really is no reason why we should delay your project! Just get in touch with us and we are sure that we will be able to find a starting date that works for everyone.